The prediction model performed with Timi Modeler shows that the average probability of getting 100 likes on a LinkedIn post is 3.5987%. I calculated this probability by limiting the observations to authors with a maximum of 25000 likes (i.e., 99% of the dataset). The maximum observed is a post containing 1190 emojis! This is a good illustration of Pareto’s law.ĩ0.42% of LinkedIn posts contain 0, 1, or 2 emojis, and only 1.5% include more than 10. The descriptive analysis of the dataset shows that 80.12% of the messages on LinkedIn do not contain emojis. 1.5% of LinkedIn posts contain more than 10 emojis.90.42% of LinkedIn posts contain 0, 1 or 2 emojis.Based on 4,599m LinkedIn posts analyzed, we also observe that 80% of the posts do not contain emojis.Simply put, the more emojis you put in your LinkedIn posts, the more visibility your post will get. Using 15 or 16 emojis in your LinkedIn post, you multiply by 2.5 the probability of getting 100 reactions.If nothing else, I love that LinkedIn is with the times, giving us options galore to express our creativity and branding on the platform. Emojis, when used correctly, help my profile page, posts, headlines and overall “brand” stand out a bit more in the flood of text that flows in front of people’s eyes on LinkedIn day after day. For me, I want my personal brand to stand out and showcase my personality and creativity. I understand in some situations and with some industries or professions or job types, it might not be “appropriate” to utilize emojis.Īt the end of the day, it’s up to you and what you’re comfortable with. It works the same way – just copy-and-paste the emoji you want to use right into your LinkedIn blog post headline or directly into the post (including the headline) itself. You can also open the LinkedIn mobile app on your iPhone and edit your profile from inside the LinkedIn app, adding emojis that way.Īdding Emojis to LinkedIn Posts and Headlines Open that email up on your desktop or laptop computer, and then copy and paste those emojis right onto LinkedIn. Just click that face to access and insert emojis.) (When composing a message on an iPhone, you’ll see an emoji face at the bottom of the keyboard as you type. Open up your iPhone and send yourself an email of then emojis you want to use. NOTE: If you’re unsure how to access emojis on a desktop or laptop computer keyboard (and it varies depending on computer type), then use a mobile device. Go here and visit this live post on LinkedIn to see what they look like in action. That can include your headline, job titles, summary areas, and so on. It’s simple – just copy-and-paste the emoji you’d like to use directly into any text area of your profile and it should work. Want to add emojis to your LinkedIn profile page? Using Emojis on Your LinkedIn Profile Page They’re also a great way to express your “personal brand” creatively as well! So, I’d argue, emojis, when used correctly and with good taste, have their place over on LinkedIn. It’s been scientifically proven that our brains process images far faster than we do text, and human beings are visual creates – a creative image makes our brain stop and take notice online. Rather, I’m suggesting you take a closer look at the value of these eye-catching, colorful expressions of creativity and branding and how they can enhance your LinkedIn presence. To be clear, I’m not suggesting you channel your inner 7th grader and go bonkers loading up your profile with emojis galore. To those critics, I say this: Lighten up and hear me out! I can hear the “harrumph!” from here of those who think animated GIFs, emojis and similar pieces of content are tacky, uncouth expressions better suited for 13-year-old girls than on a “professional” network like LinkedIn. I know, I know … LinkedIn is a serious, business-oriented professional network. By John Nemo DecemFollow December 2, 2015
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