Gmail's user interface designer, Kevin Fox, intended users to feel as if they were always on one page and just changing things on that page, rather than having to navigate to other places. The Gmail user interface initially differed from other web-mail systems with its focus on search and conversation threading of emails, grouping several messages between two or more people onto a single page, an approach that was later copied by its competitors. In order to send larger files, users can insert files from Google Drive into the message. This was changed in March 2017 to allow receiving an email of up to 50 megabytes, while the limit for sending an email stayed at 25 megabytes. Initially, one message, including all attachments, could not be larger than 25 megabytes. There are also storage limits to individual Gmail messages. As of 2021, storage of up to 15 gigabytes is included, and paid plans are available for up to 2 terabytes for personal use. On August 15, 2018, Google launched Google One, a service where users can pay for additional storage, shared among Gmail, Google Drive and Google Photos, through a monthly subscription plan.On May 13, 2013, Google announced the overall merge of storage across Gmail, Google Drive, and Google+ Photos, allowing users 15 gigabytes of included storage among three services.On April 24, 2012, Google announced the increase of storage included in Gmail from 7.5 to 10 gigabytes ("and counting") as part of the launch of Google Drive.In October of 2007, Gmail increased storage to 4 gigabytes, after recent changes from competitors Yahoo & Microsoft.Georges Harik, the product management director for Gmail, stated that Google would "keep giving people more space forever." On April 1, 2005, the first anniversary of Gmail, the limit was doubled to two gigabytes of storage.
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